๐ง๐ต๐ฒ ๐ฅ๐ถ๐ด๐ต๐ ๐ฆ๐ต๐ฎ๐ฑ๐ฒ ๐ผ๐ณ ๐๐ฟ๐ฒ๐ฒ๐ป
Retail Moment โ March 8
Sometimes store design starts with something simple.
The right shade of green.
This Wilson store at Mall of America uses color to signal the brand before a customer even steps inside.
The deep green storefront immediately evokes tennis tradition, country club culture, and the heritage of Wilson Sport Professionals.
No explanation needed.
Just one clear visual cue that tells the story.
Good retail environments often begin this way.
One thoughtful decision can anchor the entire experience.
P.S. This is one of my favorite corners in Mall of America. A quaint little courtyard sits outside with a large fountain, natural light, live trees, and bench seating. Itโs likely a coincidence but this store feels perfect where it is.