Every now and then a seasonal set comes along that feels bigger, more intentional, and more thought-through than you expect.
For me this year, that moment happened at Menards.
I walked the holiday set expecting value, volume, and pallets. What I found instead was something closer to a curated experience.
Clear zones. Logical flow. Unexpected breadth.
And a sense of theater that invited you to linger rather than just load up a cart.
The storytelling was simple, but it worked.
Lighting, outdoor dรฉcor, villages, inflatables, and accessories all felt connected, not crammed together. It guided the shopper, instead of forcing them to hunt.
What stood out most was how cohesive it felt.
Menards stayed true to who they are on price while still delivering a seasonal environment that felt elevated and surprisingly fun to explore. It didnโt try to be something it wasnโt. It just executed extremely well.
And in a season where many retailers rushed sets, filled space late, or leaned purely on discount messaging, this stood out.
๐ง๐ต๐ฒ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: when seasonal is planned, paced, and staged with intention, it becomes more than product. It becomes an experience people actually remember.
Menards delivered that this year โ and thatโs why it earns my pick for ๐๐ช๐จ๐จ๐ฆ๐ด๐ต ๐๐ฆ๐ข๐ด๐ฐ๐ฏ๐ข๐ญ ๐๐ถ๐ณ๐ฑ๐ณ๐ช๐ด๐ฆ ๐ฐ๐ง 2025.
Original look at this on LinkedIn: https://lnkd.in/gdd_u4Eq
