𝗖𝗼𝘀𝘁𝗰𝗼 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗛𝗼𝘂𝗿𝘀

Retail in Real Time

My friends Chris Walton and Anne Mezzenga broke this down on their latest Omni Talk Fast Five podcast (starting at the 14:30 mark) and it’s worth a listen. I’ll link to the podcast in the comments.

I’ve experienced the impact directly:

• Limited to no congestion at entry or exit
• Open, fully staffed registers that kept lines moving
• Faster overall trips

This visit clocked in at 18 minutes from the time I left my car to when I was pulling out of the parking lot. I also noticed more shoppers with smaller baskets, a sign of fewer bulk stock-ups and more frequent trips.

For other retailers, the lesson is valuable. Trip efficiency matters. A smoother experience can turn a chore into a routine stop, driving frequency and loyalty without adding square footage or headcount.

Another edition of my 𝘙𝘦𝘵𝘢𝘪𝘭 𝘪𝘯 𝘙𝘦𝘢𝘭 𝘛𝘪𝘮𝘦 series, connecting what’s happening in stores today to broader takeaways.

➡️ How are you seeing retailers rethink efficiency? How do we think through things from the customer’s perspective?