𝗪𝗵𝘆 𝗜 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗕𝗲𝘆𝗼𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻

Retail in Real Time

I’ve been writing consistently on LinkedIn for 6+ months because I believe retail deserves sharper conversations in a few underserved areas. It’s been energizing to see the growing engagement and thoughtful discussions these pieces have sparked. Store format/design, space planning, visual merchandising, and the customer experience are what turn a brand into more than four walls.

But there’s only so much room there. That’s why I’ve also started writing on Substack, where I can go deeper into what I see in stores and why it matters.

When I write here, I hold myself to a standard Ann Handley laid out in “Everybody Writes”:

• 𝗨𝘁𝗶𝗹𝗶𝘁𝘆: I share practical takeaways that help retail leaders improve store experiences, guide design decisions, and elevate brand storytelling.
• 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: Every article is anchored in the details I see in stores, but it’s also creatively framed to spark new thinking. I want readers to look at retail moments differently after they finish.
• 𝗘𝗺𝗽𝗮𝘁𝗵𝘆: I write with the retailer, store associates, retail leadership, and the shopper in mind. My work starts with their perspective, because that’s where real impact comes from.

Just over 𝟭% 𝗼𝗳 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 has already subscribed to my Substack. And yes, that is a fairly small number so far! If you join, you’ll likely be in the 𝘁𝗼𝗽 𝟮% engaging with these deeper dives. And really, who doesn’t strive to be in the top 2% of whatever they do?

➡️ Thanks in advance for subscribing. I appreciate it so much and welcome the conversation these articles drive.

I’ll keep sharing on LinkedIn, but Substack is where the full perspective lives.